Market
analysis
When a company has to make decisions on product
development, new
customers or new
export markets , a number of questions
arise automatically. A market analysis can clarify some of these questions,
and this way, your company can save many resources.
- Is there enough market potential?
- Which factors does the industry compete on?
- Where lies the
strength of the competitors according to the
customers?
- Which customer types are attractive?
These are some of the questions a market
anaysis can find the answer to.
Through interviews with decision makers or
users on selected markets and through information search in databases,
statistics, published material on competitors or other sources, we carry out a
market analysis that has to ensure a good basis for decision-making in your
company.
Market analyses increase the rate of success
A custom-made analysis of the market can
considerably increase the rate of success of a new product or concept.
Furthermore, it can prevent your company from tackling an expensive product
development on something that doesn't show to take on anyway.
If your company wishes to enlarge a customer
segment, or if you wish to enter new markets, a market analysis can contribute
to success, too.
Through an analysis, we can uncover market
potential, needs, buying criteria, behaviour etc., and at the same time look
at the distribution channels and competitors on the new market.
A report that helps you in the proces of
decision-making
We carry out a market analysis on precisely
the field your company needs investigated. You will get a report that focuses
on conclusions and concrete results. The report can be supplemented with a
summary of the interviews and other background material.
Contact us and have a talk about how your
company can get a better basis for decision-making.
We would be pleased to have a talk about your possibilities on the
Danish, Scandinavian or European markets - or about the possibilities for
co-operation.
So please feel free to contact Jack Otto Kristensen for
more information.
CAVALIUS research
