Benchmarking

Benchmarking is simply comparing yourself with 'best practice' in order to indentify interesting areas to improve your performance. 

There are several types of benchmarking - and they are given different names acording to where you read. One way of catagorizing the benchmarking types could be:

• Process-benchmarking, where the internal processes in the company is compared with one or more ‘benchmarking-partners’.
• Customer-competitor-benchmarking. Here the comparisons are made based on the customers evaluation of both you company and the competitors. For this kind af benchmarking you do not need agreements with benchmarking-partners.
• Internal benchmarking. This is comparisons between your companies own divisions, departmens etc. The focus can be on both processes and customer evalusations (satisfaction). This is often a good place to start.

We offer Customer-competitor-benchmarking and internal benchmarking of customer satisfaction. We are also active in other fields of benchmarking, but that is always in cooperation with partners with competences in the specific field in question.  An important partner is here Danish Technological Institute (link only in Danish) who has more focus on the process benchmarking.

After a benchmarking proces you have much more specific knowledge of your potentials for improvements in order to increase your competitive power in the most effective way.

Go (back) to Measurement of customer satisfaction
Go (back) to Market analysis

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